A shopper holds up a bottle of Hidden Valley “Spooky Ranch” dressing in a store aisle, with more identical bottles lined up on the shelf behind it. The bottle has Halloween-themed packaging with a purple night sky, bats, bare trees, and a glowing jack-o’-lantern, while the dressing inside appears an unsettling grayish-brown instead of the familiar creamy white ranch color.
Above the shelf is a large “Everyday Low” price sign showing $3.97, and the caption at the top reads, “Check the expiration date.” The humor comes from the product looking less like a festive limited-edition condiment and more like ranch that has gone horribly bad.