The meme shows a close-up photo of a woman in a patterned headscarf grinning broadly while holding onto a man in a dark beanie and green winter jacket. The two are posed very close together, giving the image an affectionate, couple-like feel at first glance.
In the lower-right corner, a bright yellow oval label with a red border and blue lettering has been edited over the photo like a product logo. The text reads, “I Can't Believe / It's my / Brother!” with “Brother!” enlarged in a sweeping script for extra emphasis.