The image is a two-panel meme featuring a man in a red jacket making different gestures in each panel. In the top panel, with a yellow background, the man has his hand up in a 'no' gesture next to the text "Stores:" and a large "5$" symbol, implying a disapproval of stores pricing items at $5. In the bottom panel, he is smiling and pointing approvingly next to the text "Stores:" and a "4.99$" symbol, suggesting a preference for stores pricing items at $4.99. The meme humorously comments on the marketing strategy where stores price items just below whole dollar amounts to make them appear cheaper. The text in the image reads:
"5$"
"Stores:"
"4.99$"
"Stores:"