In two months on Herbalife Juan has lost 200 BEFORE
The image presented is a two-panel comparison that is often used in advertising to show the effects of a diet or fitness programme over time. The left panel is labeled "BEFORE" and the right panel is labeled "AFTER." It features a man seen from the side in both panels. He appears to be standing with his profile facing the camera, shirtless, and his belly protruding significantly.
The text across the top of the image sets the context: "In two months on Herbalife, Juan has lost $200." This caption parodies the typical "before and after" weight loss advertisements. However, instead of depicting a physical transformation in terms of weight loss or muscle gain, the joke is that the only thing Juan appears to have lost is money.
Visually, there is no noticeable difference between the "before" and "after" versions of Juan, which is a direct contrast to what one would expect from a typical testimonials for weight loss or health products. This deviation from the expected outcome is part of what makes the image humorous to some viewers. The image is intentionally styled to mimic the common transformations seen in marketing campaigns but subverts the expectation with the punchline in the text.
The humor in the image also draws upon the skepticism that many people have about the efficacy of weight loss programs and supplements. Herbalife is a well-known brand associated with health products and weight management programs, and the joke is at the expense of the perceived over-promise and under-delivery of such products The text in the image says:
"In two months on Herbalife, Juan has lost $200"
"BEFORE" "AFTER"
