The image is a three-part sequence that seems to mimic a total solar eclipse in progress. In the first frame, a partially eclipsed sun is shown with the moon encroaching upon the solar disk. The brightness of the sun is still dominant in the background, and the moon's silhouette creates a crescent shape.
The second frame is nearly identical to the first, maintaining the anticipation of the event with the text "…wait for it…" placed in the center. This repetition implies that something significant is about to happen, and viewers are encouraged to keep their attention fixed on the sequence.
In the third frame, the expected totality of the eclipse is humorously subverted. Instead of seeing the fully obscured sun with only the solar corona visible, there is an image of a round, brown-colored object, reminiscent of a cookie, aligned perfectly with the sun, giving the impression that the "moon" was actually taking a bite out of the sun. Below this image, the text "I KNEW IT!" suggests that the viewer's anticipation has led to a comedic revelation.
The humor in this image sequence can be attributed to the bait-and-switch technique it employs. The viewer is initially led to believe they are witnessing a natural celestial event, only to be presented with a whimsical twist that personifies the moon as a cosmic cookie-eater.
The anthropomorphic treatment of the moon—depicted as if it's biting into the sun like a cookie—relies on the personification of celestial bodies, which is an age-old method of adding a human touch to the otherwise cold and distant cosmos.
Finally, the joke leverages the universal familiarity with solar eclipses and the inherent drama that surrounds these rare spectacles. By using the structure of a traditional build-up followed by an anticlimactic punchline, the image plays with the expectations of the viewer, leading to a surprising and amusing outcome. This unexpected switch from the awe-inspiring phenomenon of an eclipse to the trivial image of a cookie generates humor through surprise and the relatable desire to consume a delicious snack, even on a cosmic scale. wait for it wait for it I KNEW IT