The image presented is a composite of two different screenshots. The top portion of the image appears to be a screenshot from a social media platform, showcasing a tweet by an individual whose name and handle have been redacted for privacy. The tweet contains a statement which reads "Stop saying 'brave' when you mean 'racist'." The time stamp indicates it was posted at 7:49 AM on May 12th, and the tweet has attracted a certain amount of attention, as seen by the number of retweets and likes listed below it: 60 retweets and 364 likes.
Directly beneath the tweet, there is another screenshot featuring a character from a Disney Pixar film. This character is a young, animated female with curly, vibrant red hair, widely recognized as Merida from the movie "Brave." The original image from Disney Pixar likely had the movie title "Brave" on it, which has been humorously edited to read "Racist" in large, bold lettering, matching the style of the original movie title.
The humor in this image arises from the juxtaposition of the initial tweet with the modified movie title. The tweet admonishes the replacement of the word "racist" with "brave," a sentiment that is typically serious and socially conscious. In contrast, the movie title "Brave" refers to the courageous qualities of the protagonist, completely unrelated to the negative connotations of racism.
When these two elements are combined, there's a play on words resulting from the literal interpretation of the tweet's message. The humor is derived from a misunderstanding—taking the word "brave" out of its intended context in the movie title and replacing it with "racist," which would never be the intention in the context of an animated children's movie.
The resulting image is likely to be perceived as funny because it creates a form of satire that pokes fun at the arguably overzealous or misapplied social criticism seen on social media platforms. By absurdly applying the tweet's sentiment to a completely innocent and unrelated context, it exaggerates the idea to comic effect.
What adds an additional layer to the humor is the visual element of Merida's innocent, smiling expression, which now incongruously accompanies the word "Racist." To those familiar with the character and the movie, the notion is so absurd and at odds with the positive messages typically conveyed in children's films that it highlights the humorous mismatch between the tweet's serious overtone and the beloved, heroic character from "Brave." Stop saying brave when you mean racist 7 49 AM 12 May 18 60 Retweets 364 Likes RACIST