The meme is based on a pun connecting 'profits' with 'prophets', playing on the double meaning of the word 'profit' (financial gain) and 'prophet' (a religious figure). The notion here is a humorous, albeit dark, commentary on how a company could perversely benefit from creating explosive devices, with an additional play on the phrase 'going through the roof' which usually means a rapid increase but here also implies a literal explosion.