The meme depicts a humorous contrast between the name of the jalapeño variant 'COOLAPENO', meant to be a milder version without heat, paired with the image of a man looking skeptically at a magazine titled 'White People'. The humor arises from the juxtaposition of the 'heatless' jalapeño implying it is less spicy, as a playful stereotype is that white people prefer less spicy foods, and the man's skeptical expression suggesting doubt or questioning of this premise.