People might find this meme funny or clever due to the appearance of the shawl, which, due to its folds and fur, can surprisingly resemble a woman's private parts, combined with the exaggeratedly formal phrase 'I beg your finest of pardons' to humorously address what seems to be an unintentional design faux pas. The absurdity is heightened by the high price tag, suggesting it is a luxury item despite the comedic resemblance.