The image presented is a humorous meme that plays on the growing trend of plant-based diets and products. It's divided into two sections. The upper part shows a photo of what appears to be three carrots resting on a plate, but the caption suggests that there is more to these vegetables than meets the eye. The caption reads: "Arby's makes 'meat-based vegetable' to rival plant-based meat craze."
The bottom section of the image features a man, displaying an amused and content expression, sipping from a straw in a stylized fast-food drink cup. Accompanying this image is the text, "DAMMIT, I LOVE THIS COUNTRY SO MUCH," and a logo that says "Not Vegan Friendly," indicating that the product he's enjoying goes against vegan principles.
The meme plays on the irony and absurdity of a meat-based product intentionally designed to look like a vegetable. This is funny to some people because it inverts the popular trend of creating plant-based products that mimic the taste and texture of meat. It suggests an exaggerated counter-movement where instead of making vegetables more appealing to meat-eaters, meat is being disguised as vegetables to appeal to...well, meat-eaters.
The humor is further enhanced by the man's reaction in the image. The character appears to be patriotically and emotionally touched by the existence of a meat-based vegetable, as if it is a proud testament to his country's ingenuity and cultural values. The satire here is that such a patriotic response to a food item is an overblown and humorous portrayal of how some people might view innovations in food production with excessive enthusiasm.
The "Not Vegan Friendly" logo adds another layer of humor, making it explicitly clear that the product decidedly does not cater to those following a vegan lifestyle. It's as if the meme is playfully acknowledging and taking joy in the product's willful opposition to vegan trends.
Overall, the meme is meant to be taken in jest and may be seen as poking fun at the lengths to which food companies might go to attract attention or appeal to consumer trends, while also humorously commenting on the cultural significance that some may ascribe to dietary choices. Arby s makes meat based vegetable to rival plant based meat craze DAMMIT I LOVE THIS COUNTRY SO MUCH Not Vegan Friendly