The meme shows a close-up of Ilhan Omar in a black head covering and burgundy shirt, looking wide-eyed with a startled, mid-sentence expression. Over the lower-left portion of the image is a bright yellow-and-red logo styled like the familiar “I Can’t Believe It’s Not Butter!” packaging, but the wording has been altered to read: “I Can’t Believe It’s My Brother!”
The watermark “@GRANDOLDMEMES” appears faintly near the bottom, marking it as a political meme from a conservative-leaning meme account. The visual joke depends heavily on the contrast between the polished grocery-brand logo parody and the serious-looking political portrait behind it.