The image is a two-panel meme with text above each panel. In the first panel, the text reads, "My brain: Flip the pillow." The second panel follows with a conversation format, "Me: Why? My brain:" and then shows an image of a character from a movie casually saying, "Be a lot cooler if you did."
The character depicted in the meme is a young man with shaggy blond hair, a mustache, and a relaxed demeanor. He's extending his hand in a laid-back way that suggests he's making a friendly, nonchalant suggestion. His facial expression is one of cool confidence and easygoing persuasion.
In the background of the second panel, there is another character who appears to be a younger male with long hair, wearing a cap. He is somewhat out of focus, which indicates he's not the primary subject of the image, but he adds to the scene by providing context for a casual conversation taking place, perhaps in a car.
The humor in this meme comes from a couple of sources. Firstly, it plays on the universal experience of trying to find a cool spot on a pillow when unable to sleep. Flipping the pillow to the cooler side is a common, almost instinctive action that many people do without a second thought.
Secondly, the meme uses an image of a character who is known for his laid-back attitude, turning a simple, mundane action—flipping a pillow—into something that is suggested with the same nonchalant coolness as one of his typical aphorisms. The character's signature phrase is altered here to suit the situation, adding a level of irony since the action of flipping a pillow is generally not associated with being "cool."
Lastly, the meme is funny because it anthropomorphizes the internal dialogues we have with ourselves over trivial decisions. It takes an almost automatic decision-making process and dramatizes it, giving it the same weight as a more significant lifestyle choice, thus exaggerating the importance of flipping a pillow for comedic effect. My brain Flip the pillow Me Why My brain Be a lot cooler if you did