The image is from a scene of a popular TV sitcom, where a character known as the 'Soup Nazi' denies a customer soup due to a breach in the strict protocol of ordering. The text 'NO SOUP FOR YOU!' is the infamous catchphrase from this scene. The meme is humorous because it references the strict and absurdly harsh rule, which could be metaphorically applied to other situations where someone is denied something in an exaggerated manner.