The image is a four-panel comic strip meme featuring two individuals having a conversation. The first panel shows a person with long red hair saying, "I like your pants." The second panel shows the response from a person with short blonde hair, stating, "Thanks, they were 50% off."
In the third panel, the individual with red hair makes a follow-up remark, "I'd like it better if they were 100% off," to which the person with blonde hair responds in the fourth panel, "The store can't just give away clothes for free."
Finally, the comic strip concludes with two more panels. In the penultimate panel, the person with red hair, looking exasperated, says, "Oh god, Steve that's not what I meant," and the final panel shows the blonde-haired person earnestly replying, "That's a terrible way to run a business Natasha."
The humor in this meme comes from a play on words where "100% off" is typically a phrase associated with a free promotional offer, but is being misconstrued by the blonde-haired person as an impractical business strategy. The names Steve and Natasha are added into the dialogue in the final two panels to add context to the characters. However, the meme is constructed out of images likely taken from a film or television show, with added text to create a humorous and fictional exchange.